Do you still remember that product you bought when you actually did not plan it before? Some sort of propaganda influenced you to make that decision. That thing has got a name and it is called persuasion, a process which aims to change one's attitude, behavior, beliefs, intention and principles. Persuasion is a very powerful weapon that can be used wisely in all types of businesses, presentations and public speeches. I might have caught you clueless about the reasons why you should master the art of persuasion. Here they are.
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