Ericsson Launches Multi-Screen Solution To Meet Growing Demand For Social TV

AMSTERDAM – At the IBC show in Amsterdam, Ericsson showcased new consumer insight and multi-screen solutions designed to meet the growing demand for social TV and the changing television landcscape. We interviewed Fabio Murra, Head of TV Portfolio Marketing and Compression at IBC to learn more about Ericsson’s multi-screen offering. Murra explained that "consumer demand is changing." The latest ConsumerLab TV & Video Consumer Trend Report, released by Ericsson last month, revealed that 62 percent of television viewers use social media while watching TV, 67 percent use tablets, smartphones or laptops for TV viewing, and 60 percent use on-demand services on a weekly basis. Ericsson’s multi-screen solution aims to serve this growing market for the social TV experience. The offering, which Murra says "brings together Ericsson’s capability in video compression, in system integration and management, and in back office management," delivers a brand new model for advertising, next-generation collaborative user interfaces for multi-screen TV, multi-screen Cloud PVR that allows time-shifting for TV on multi-screen devices and more. Megan O’Neill

wet n wild