Will Twitter Enter The Market With Its Own Video Hosting Service?

People dig Twitter. I used to not 'get' its appeal, but now I understand: you can learn what your tech-savvy uncle had for lunch, effectively market a product, or just laugh at your favorite feeds (the debates would not have been nearly as funny without @SilentJimLehrer, and that's a FACT.) However, despite the fact that everyone loves it, Twitter can't make money. Could taking control of video posted to the website be the solution Twitter is looking for? The social media giant is considering adding its own in-house video service, wresting power away from third party companies such as TwitVid. This change would make sense for Twitter for several reasons. By the current setup, it is third parties, and not Twitter, who make ad revenue from videos posted to the site. However, as this exhaustive article notes, users often conflate the third-party apps with Twitter, and complain to Twitter directly when something on TwitVid gets changed or doesn't work. Therefore, Twitter has to deal with the negatives of the video services it supports without getting to reap any of the benefits

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